Overview
What We Do
Programmatic advertising reaches audiences beyond social media and search — on the thousands of premium South African and international websites your customers visit every day. News24, TimesLive, Business Insider SA and hundreds of other premium publishers are all reachable through programmatic DSP campaigns.
We manage native advertising through Taboola and Outbrain, and programmatic display through leading DSP platforms. Data-driven audience targeting, real-time bidding and performance-based optimisation ensure your budget works harder than any direct publisher buy.
What's Included
Everything Covered
A complete, managed service — not a partial solution. Here is exactly what is included when you partner with us.
●
DSP Campaign Management
Programmatic display campaigns managed through premium demand-side platforms targeting your ideal audience across the open web.
●
Taboola Native Ads
Content discovery advertising on South Africa's most-read news and media publishers via Taboola's native network.
●
Outbrain Native Ads
Premium native placements on high-authority publishers through Outbrain, driving qualified traffic at competitive CPCs.
●
Audience Targeting & Data
First-party data activation, contextual targeting, behavioural audiences and demographic targeting to reach your ideal customer.
●
Programmatic Retargeting
Dynamic retargeting campaigns that follow website visitors with personalised display ads across the web until they convert.
●
Brand Safety Controls
Whitelist and blacklist management to ensure your brand only appears on appropriate, relevant publisher environments.
●
Creative & Banner Production
Display banner design across all standard IAB sizes, optimised for viewability and click-through performance.
●
Attribution & Reporting
Cross-channel attribution modelling and monthly reporting showing view-through conversions, assisted revenue and true campaign impact.
Who It's For
Is This Right
for Your Business?
This service delivers the strongest results for the following types of South African businesses.
Brand Awareness Campaigns
Reach mass audiences across premium publishers to build brand recognition at scale.
E-Commerce & Retail
Dynamic product retargeting to convert browsers who visited your site but didn't buy.
Lead Generation
Upper-funnel native and display to fill your pipeline with awareness before retargeting to conversion.
Financial Services & Insurance
Reach financially-engaged audiences on trusted South African business and news publishers.
Proof of Work
Results We've
Delivered
Numbers from real campaigns managed for South African clients. All client names anonymised.
18M
Monthly impressions managed
0.8%
CTR on native (3x benchmark)
41%
Lower CPL vs social retargeting