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Google Ads
Budget Planner

Plan your Google Ads budget across Search, Display, YouTube, Shopping, and Performance Max -- using SA industry CPC benchmarks you can override with your own data. Work from budget to results, or from target results to recommended budget.

Planning direction:
Campaign Setup
Sets SA CPC / CPM benchmarks -- override below if you have your own data
SA benchmarks: Search R28 CPC • Display R30 CPM • YouTube R0.14 CPV • Shopping R20 CPC
Toggle channels on/off -- budget is allocated across active channels
R
R500R25KR50KR75KR100K
% of clicks that become leads or sales
%
0.1%7.5%15%22.5%30%
Adjust how budget is distributed across active channels
Search CPC (R)
R
Display CPM (R)
R
YouTube CPV (R)
R
Shopping CPC (R)
R
PMax CPC (R)
R
Estimated Results
Est. Monthly Conversions
--
leads or sales per month
Total Monthly Budget
--
across all active channels
Daily Budget
--
avg spend per day
Est. Total Clicks
--
all channels combined
Cost Per Conversion
--
avg across channels
Channel Breakdown
Channel Budget Clicks / Views Est. Conversions
Select your industry and channels to see your personalised plan.
Annual Budget Projection
--
total yearly ad spend
Annual Conversions
--
projected per year

Ready to launch? Our team builds and manages Google Ads campaigns across all channels -- with transparent reporting on every rand. We'll turn this plan into a live campaign.

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Disclaimer: All figures are estimates based on SA industry CPC/CPM benchmarks and typical Google Ads performance averages for South African markets. Actual results vary based on keyword competition, Quality Score, ad creative, landing page experience, bidding strategy, and auction dynamics. Benchmarks are indicative ranges observed in SA Google Ads campaigns in 2025-2026. This tool is for planning purposes only.