Free Tools

Tools &
Calculators

Free tools built for South African businesses — calculate your real ROAS, plan your ad budget, and estimate what digital marketing is worth before you spend a rand.

Local SEO · Google

GBP Audit Scorecard

Score your Google Business Profile in 60 seconds. Get an instant grade and prioritised fix list across completeness, photos, reviews, and activity signals.

Local SEO · Free Open Tool →

SMS · Mobile Marketing

SMS Campaign Planner

Estimate reach, cost and delivery for your bulk SMS campaign. Includes live message checker, character counter, POPIA compliance checklist, and optimal SA send times.

SMS · POPIA · SA Open Tool →

Google Ads · Performance

ROAS & ROI Calculator

Enter your ad spend, margin, and conversion rate to find your break-even ROAS, estimate campaign profitability, and get your recommended Target ROAS bid strategy setting.

Google Ads · E-Commerce · Lead Gen Open Tool →

Google Ads · Planning

Google Ads Budget Planner

Input your industry, target location, and monthly budget to get an estimated click volume, impression share, and projected leads — before you commit to spend.

Google Ads · Budget Open Tool →

Meta Ads · Social

Meta Ads Reach & CPM Estimator

Estimate your Facebook and Instagram ad reach, frequency, CPM, and cost per result based on your audience size, objective, and monthly budget in South Africa.

Facebook · Instagram · All Objectives Open Tool →

YouTube Ads · Video

YouTube Ads Estimator

Estimate views, impressions, clicks and conversions across all YouTube formats -- Skippable, Non-Skippable, Bumper, Discovery and Shorts -- with SA CPV benchmarks by industry.

5 Formats · SA CPV Benchmarks Open Tool →

LinkedIn Ads · B2B

LinkedIn Ads Estimator

Estimate reach, impressions, leads and cost per lead for SA B2B campaigns. Target by seniority, industry and company size with SA LinkedIn CPM benchmarks.

All Objectives · SA B2B Benchmarks Open Tool →

Strategy · All Channels

Marketing Budget Allocator

Enter your total budget, choose your business type, goal, and channels. Get a recommended split with estimated results per channel -- built for SA market conditions.

Lead Gen · E-Commerce · 8 Channels Open Tool →

TikTok Ads · Paid Social

TikTok Ads Estimator

Estimate reach, impressions, video views, clicks, leads and sales across all TikTok objectives with SA CPM benchmarks by industry.

All Objectives · SA Benchmarks Open Tool →

SEO · AEO · Audit

SEO & AEO Site Auditor

Enter any URL and get a real on-page audit in seconds. Checks title tags, meta data, headings, schema, image alt text, AEO signals, and Open Graph — from your actual live page.

On-Page · Schema · AEO · Social Open Tool →

SEO Audit Checklist

A guided interactive checklist covering on-page SEO, technical health, Google Business Profile, and local search signals — with a scored report you can share with your team.

SEO · Local · Technical · AEO Open Tool →