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Free Tool

ROAS & ROI
Calculator

Enter your numbers to find your break-even ROAS, estimate whether your campaigns are profitable, and get the exact Target ROAS figure to plug into Google Ads.

Business type:
Your Numbers
R
What a typical customer spends in one purchase
R
Revenue from a typical new client or job
R
Revenue minus cost of goods or service delivery
%
1%25%50%75%100%
% of clicks that become paying customers
%
0.1%5%10%15%20%
% of enquiries that become paying clients
%
1%25%50%75%100%
Your current or estimated CPC
R
Your Results
Campaign Status
Calculating...
Est. Monthly Revenue
--
from ad-driven sales
Actual ROAS
--
revenue ÷ ad spend
Break-Even ROAS
--
minimum to cover costs
Net Profit / Loss
--
after ad spend & COGS
Current ROAS vs Break-Even
0×break-even10×
Est. Monthly Clicks
--
spend ÷ CPC
Cost Per Sale
--
ad spend ÷ orders
Est. Monthly Sales
--
orders or jobs / month
Annual Revenue (Ads)
--
monthly × 12
Enter your numbers on the left to see your personalised analysis.
Recommended Target ROAS -- Google Ads Bid Strategy
--
Set this as your Target ROAS in your Google Ads campaign bid strategy settings
Break-even ROAS = 1 ÷ gross margin. At 40% margin, every R1 of ad spend must generate R2.50 in revenue to cover costs. Recommended Target ROAS gives you a 50% buffer above break-even.

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