Overview
The Channel Your Customers Never Miss
South Africa is a mobile-first market — but not a smartphone-only market. SMS reaches every active SIM in the country, from flagship devices in Sandton to feature phones in rural Limpopo. No app installs. No data required. No algorithm deciding who sees your message.
The catch: most SMS campaigns are blasted, not built. Bought lists, no segmentation, no tracking, and a POPIA complaint waiting to happen. We treat SMS like a performance channel — consented audiences, sharp offers, tracked links, and revenue attribution in GA4. You will know exactly what every send earned.
SMS works hardest alongside your other channels: re-engaging lapsed customers your ads can’t reach, recovering abandoned carts, and driving foot traffic on demand.
4 Networks
Vodacom, MTN, Cell C & Telkom covered
100%
POPIA compliant — every campaign
What’s Included
Fully Managed, End to End
A complete, managed service — not a platform login and a good luck. Here is exactly what we handle.
01
Campaign Strategy
Audience segmentation, offer design, send timing and frequency planning — built around your sales cycle, not a spray-and-pray calendar.
02
List Management & Consent
Opt-in capture, consent records, automated opt-out handling and list hygiene. Your database stays clean, compliant and audit-ready.
03
Copy That Fits 160 Characters
SMS copy is a discipline. We write offers that earn the tap — clear, urgent and on-brand — with tracked short links into pages built to convert.
04
Send & Delivery Management
Direct routes to Vodacom, MTN, Cell C and Telkom with per-network delivery reporting. Scheduled sends inside responsible hours, every time.
05
GA4 Revenue Attribution
Most SMS providers stop at “delivered.” We tag every link and report clicks, conversions and revenue per campaign — the same standard as our paid media reporting.
06
Triggered & API Messaging
Abandoned cart recovery, appointment reminders, order updates and OTPs — integrated with your website, WooCommerce store or CRM.
Compliance
POPIA & WASPA, Handled
Direct marketing by SMS in South Africa is regulated — and getting it wrong carries real legal and reputational risk. Compliance is built into every campaign we run.
Opt-In Consent
Opt-in consent verified before any marketing send, in line with Section 69 of POPIA. Soft opt-in correctly applied for existing customers only.
Opt-Out Handling
Opt-out instruction in every marketing message, processed automatically. No bought or scraped lists — ever, under any circumstances.
WASPA Code
Sending windows aligned to the WASPA Code of Conduct. No messages before 8am or after 8pm, and never on Sundays.
Audit-Ready Records
Consent records retained and audit-ready for the Information Regulator. Your compliance documentation is always up to date.
Process
From Brief to Revenue in Days
Our campaign process is built for speed without cutting corners on strategy or compliance.
①
Audit & Setup
We review your customer database, consent status and goals, then configure your sender profile and tracking.
②
Segment & Plan
Audiences are segmented by behaviour and value. We map offers and timing to each segment.
③
Launch
Copy approved, links tagged, campaign scheduled and delivered across all four networks.
④
Report & Refine
Delivery, clicks, conversions and revenue per send — with clear recommendations for the next campaign.
Use Cases
Built for Businesses That Move
SMS performs across industries. Here is where it delivers the clearest results.
Retail & E-Commerce
Flash sales, abandoned cart recovery, back-in-stock alerts and payday promotions that drive immediate transactions.
Health & Wellness
Appointment reminders that cut no-shows, rebooking nudges and seasonal offers to lapsed clients.
Hospitality & Events
Booking confirmations, event-day logistics, last-minute availability and VIP guest communication.
Automotive
Service due reminders, licence renewal alerts, trade-in offers and new stock notifications to qualified buyers.
Education & Training
Enrolment deadlines, class schedules, fee reminders and open-day invitations — read by parents and students alike.
Financial Services
Payment reminders, OTPs, statement notifications and compliant cross-sell campaigns to existing clients.
FAQ
Bulk SMS, Answered
How much does bulk SMS cost in South Africa?
Self-service platforms charge roughly R0.18 to R0.35 per SMS depending on volume. Our managed campaigns combine a monthly management fee with per-message rates, so you pay for strategy and results — not just delivery. Book a strategy call for a tailored quote.
Is bulk SMS legal in South Africa?
Yes — provided you comply with POPIA. Marketing messages require opt-in consent (or a valid existing-customer relationship), a clear opt-out in every message, and responsible data handling. Every campaign we run is structured around these requirements.
Can I SMS a list of numbers I bought?
No. Bought and scraped lists breach POPIA and damage your sender reputation. We help you build consented lists instead — through your website, in-store sign-ups, competitions and existing customer relationships — which consistently outperform cold lists anyway.
How is this different from using an SMS platform myself?
Platforms send messages; they don’t build campaigns. We bring segmentation, copywriting, compliance management, send-time optimisation and full GA4 revenue attribution — so SMS performs like a marketing channel, not an admin task.
Can SMS integrate with my website or store?
Yes. We connect SMS to WooCommerce, Shopify, booking systems and CRMs for triggered messages like cart recovery, order updates and appointment reminders — typically the highest-ROI messages a business can send.