Overview
What We Do
Meta's advertising platforms — Facebook and Instagram — reach over 25 million South Africans every month. But reach alone means nothing without the right creative, the right audience, and the right funnel behind it. That is where most businesses waste their budget.
We build Meta campaigns from first principles: detailed audience research, thumb-stopping creative strategy, pixel setup, conversion-optimised landing pages and full-funnel retargeting. From awareness to booked appointment, every step is tracked and optimised.
What's Included
Everything Covered
A complete, managed service — not a partial solution. Here is exactly what is included when you partner with us.
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Audience Research & Build
Custom audiences, lookalike audiences, interest stacks and detailed targeting built around your ideal customer profile in the SA market.
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Creative Strategy
We brief and structure creative across still images, carousels and Reels formats — tailored to each placement and funnel stage.
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Lead Generation Campaigns
Native Meta lead forms and landing-page campaigns designed to minimise friction and maximise qualified submissions.
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Facebook Pixel & CAPI
Proper pixel implementation and Conversions API setup so Meta's algorithm has accurate data to optimise — even in a cookieless environment.
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Retargeting & Sequences
Multi-step retargeting sequences that re-engage website visitors, video viewers and past leads with progressively warmer messaging.
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Instagram & Reels Ads
Short-form video and story ad creative direction and management, capturing the attention of SA's mobile-first audience.
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A/B Testing Framework
Structured creative and audience testing to continuously improve click-through rates, cost-per-lead and return on ad spend.
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Monthly Reporting
Transparent monthly reports covering spend, leads, cost-per-lead, ROAS and creative performance — in plain language.
Who It's For
Is This Right
for Your Business?
This service delivers the strongest results for the following types of South African businesses.
Retail & E-Commerce
Drive product discovery and purchases via dynamic product ads and catalogue campaigns.
Service Businesses
Generate qualified leads via Lead Gen forms or landing-page campaigns at competitive CPLs.
Hospitality & Events
Build event awareness, drive bookings and grow brand affinity across Facebook and Instagram.
B2C Brands
Build audiences, grow followers and convert social attention into measurable revenue.
Proof of Work
Results We've
Delivered
Numbers from real campaigns managed for South African clients. All client names anonymised.
R18
Cost per lead achieved
67%
Lower CPL vs prior agency