Overview
What We Do
South African consumers spend more time on social media than almost any other digital activity. But each platform has its own culture, its own audience, and its own rules for what performs. A LinkedIn ad that works for a B2B software company will fail on TikTok — and vice versa.
We manage paid social campaigns across TikTok, LinkedIn, X (Twitter) and emerging platforms with platform-specific creative strategies and audience approaches built for the South African market. Full-funnel campaigns from awareness to conversion.
What's Included
Everything Covered
A complete, managed service — not a partial solution. Here is exactly what is included when you partner with us.
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TikTok Ads Management
In-feed video ads, TopView and Branded Hashtag Challenges managed for SA's fastest-growing social platform. Creative-first, data-driven.
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LinkedIn Advertising
Sponsored Content, Message Ads and Lead Gen Forms targeting SA's professional and B2B audience by company, job title and seniority.
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X (Twitter) Ads
Promoted tweets, trend campaigns and follower growth for brands targeting SA's influential, highly engaged X audience.
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Platform-Specific Creative
We brief and structure creative that fits each platform's native format — not repurposed assets dumped across every channel.
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Audience & Targeting Strategy
Cross-platform audience mapping to reach the same customer at different points in their journey across multiple social channels.
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Full-Funnel Campaign Structure
Awareness, consideration and conversion campaigns designed to move prospects through your funnel across every social platform.
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Social Retargeting
Sequenced retargeting that follows prospects from first view to final conversion across TikTok, LinkedIn and X.
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Performance Reporting
Unified monthly report covering all social platforms — reach, engagement, leads, cost-per-result and ROAS in one clear view.
Who It's For
Is This Right
for Your Business?
This service delivers the strongest results for the following types of South African businesses.
B2B Companies
LinkedIn advertising to reach SA decision-makers, procurement managers and C-suite by company and title.
Youth & Lifestyle Brands
TikTok advertising to reach and convert SA's under-35 audience with authentic short-form content.
Recruiters & HR Brands
LinkedIn campaigns to attract talent and build employer brand with South Africa's professional workforce.
Retail & Consumer Brands
Awareness and conversion campaigns across TikTok and X targeting relevant lifestyle audiences.
Proof of Work
Results We've
Delivered
Numbers from real campaigns managed for South African clients. All client names anonymised.
R22
Cost per lead on LinkedIn
4.1×
TikTok ROAS for retail